This is a personal case study on improving the betting experience. My design process will focus on three sections learning, strategy and design. Here are some outlines I'll cover during this study.
As a father I come across many other dads that use betting apps. They are used regularly and there are so many apps to use. I only bet on the weekends and major sports events, so I don't consider myself a heavy user. I got into a conversation with a friend of mine about the betting app he uses. He explained faults in the app that could be improved. There were two features we agreed users would like to have:
After some further research I found a number of design solutions which opened up the flood gates on potential new features.
"164million people using mobile devices to access online gambling by 2018"
There are many betting apps and many users. A app which provides the user with more features will help the user make more bets.
Betting application
A betting app where the user makes bets
The user will get information on leagues, games and players to help them bet. There will also be a unique accumulator system to help them make multiple bets easier. The design will also make the betting process quicker by cutting out steps in the existing user journey.
I conducted serval user interviews from young people who frequently use betting apps. I choose these category of people to understand pain points from their day to day challenges.
Here are two types of users that use our product.
When del bets he knows allot of information about the lower leagues and other football leagues. Because of this he is able to make more effective bet while spending low amounts.
When observing Nathan bet he has multi accumulators. There are other types of bet but the accumulator is the one he uses the most.
Looking at the look and feel of the app I researched imagery that would relate to soccer and stats based on the finding of the user interviews.
Using my research I created key goals that'll show how my vision came to life.
Adding new features into a system was a challenge, but I found that looking at other apps which have no relation to sports and betting help me think outside the box to create a unique but functional experience. If I had user testing on the prototype I feel I could refine the experience more which feels very rewarding.