This is a case study based on work I did at Accident Advice Helpline. My task was to redesign the AAH Motorcycle+ website. This is a sub brand that deals with motorcycle accident claims, repairs with other benefits. It is over 5 years old and follows outdated design trends. My main role for this redesign was to create a user experience, which reflects the users' needs better; an interface, which is not only easy-to-use, but provides a satisfactory and meaningful usage.
Redesign AAH Motorcycle+ website.
Consider the UX, UI, brand attributes, conversions and SEO value.
Understand the strategy in the medium to long term, and what role it plays in that strategy.
Propose design solutions and validate them.
Discovery, strategy and design.